Introduction Market segmentation is one of the oldest and most fundamental practices in marketing, which allows companies to group their customers based on common characteristics and offer tailored products or services. Historically, this segmentation has been quite broad, dividing the masses into demographic or geographic groups. However, as technologies have advanced and consumer behavior has […]

Integrating artificial intelligence (AI) into email marketing is a strategy that allows companies to personalize content, improve campaign effectiveness and increase customer engagement. Thanks to the use of AI, it is possible to analyze data, segment the audience and specifically optimize each sending. This article will explore how AI technologies can help improve open and […]

Automation of emails through‘artificial intelligence (AI) represents a significant breakthrough in how we manage daily communications. With the increase in information and requests, theAI offers innovative solutions to streamline work processes and improve efficiency. This article will explore how email automation can free teams from repetitive tasks, allowing them to focus on more strategic and […]

Introduction Artificial intelligence is transforming the world of digital marketing, and email marketing is no exception. In the past, email campaigns relied on mass, often non-personalized, mailings in the hope of reaching a small percentage of interested customers. Today, thanks to AI, this approach has evolved into a highly targeted and personalized strategy, capable of […]