Introduction Every entrepreneur makes the same mistake: the obsession with “New Customers.” Fortunes are spent on advertising to acquire strangers, neglecting the greatest asset a company owns: its existing customer list. In an uncertain economic climate, sustainable growth for an Ecommerce business comes not from acquisition, but from Retention. In this article, we explore how […]

Introduction You crafted the perfect campaign: stunning design, persuasive copy, and an irresistible offer. You hit “Send.” Then, silence. No sales, few clicks. The problem isn’t the message; it’s the delivery. In the Ecommerce world, Deliverability (the ability to land an email in the primary inbox) is the most underrated metric. If your emails end […]

Introduction Digital is experiencing an earthquake. With the end of third-party cookies (deprecated by Google Chrome) and Apple’s privacy restrictions (iOS 14.5+), the old way of doing Ecommerce based on invasive tracking is dead. The cost to acquire data via Facebook or Google has exploded. In this new “Privacy-First” landscape, Email Marketing stops being just […]

Introduction Why do we open some emails and ignore others? The answer lies not in technology, but in biology. Our brains make decisions in milliseconds based on mental shortcuts called “Cognitive Biases.” For an Ecommerce business, understanding these mechanisms is not optional: it is the difference between a trashed email and a sale. While traditional […]

Introduction In the current e-commerce landscape, the obsession with User Acquisition has reached fever pitch. Brands spend exorbitant budgets on Meta and Google Ads to acquire a customer, only to lose them immediately after the first transaction. This phenomenon, known as the “One-and-Done” crisis, represents the single biggest leak in the profitability bucket of online […]

Introduction Finding the “perfect moment” to send a newsletter has historically been one of the most elusive challenges in digital marketing. For years, marketers relied on generalized best practices, blasting massive campaigns at standardized times (such as Tuesday mornings). However, the advent of Artificial Intelligence (AI) and Machine Learning has rendered this static approach obsolete. […]

Introduction In the high-stakes world of e-commerce, Customer Acquisition Cost (CAC) continues to rise, squeezing profit margins. To combat this, smart retailers are shifting their focus to the most critical metric for profitability: Average Order Value (AOV). The goal is simple: get each customer to spend more during a single transaction. Historically, the primary lever […]

Introduction In the e-commerce ecosystem, cart abandonment remains the single most expensive pain point. According to the Baymard Institute (2024), the average documented online shopping cart abandonment rate sits at nearly 70%. This means that for every 10 customers who add a product to their cart, 7 leave without paying. For the last decade, the […]

Introduction In the context of modern digital marketing, the personalized email campaigns they have become one of the most effective strategies for connecting with your audience. However, to maximize the potential of these campaigns, it is essential to adopt one segmentation precise, targeted and based on in-depth data. THE‘artificial intelligence (AI) has transformed this field, […]

The customization of email marketing is nothing new, but the integration ofartificial intelligence (AI) has taken this practice to a whole new level. Companies around the world are using AI to create content hyper-personalised which increase l’engagement and improve the customer experience. With the ability to process large amounts of data and learn from past […]