Introduction In the context of modern digital marketing, the personalized email campaigns they have become one of the most effective strategies for connecting with your audience. However, to maximize the potential of these campaigns, it is essential to adopt one segmentation precise, targeted and based on in-depth data. THE‘artificial intelligence (AI) has transformed this field, […]

The customization of email marketing is nothing new, but the integration ofartificial intelligence (AI) has taken this practice to a whole new level. Companies around the world are using AI to create content hyper-personalised which increase l’engagement and improve the customer experience. With the ability to process large amounts of data and learn from past […]

Email marketing has always been one of the most powerful tools available to companies to connect with customers, increase brand awareness and, of course, increase sales. However, managing an effective email campaign can require hours of work and a series of repetitive activities, from developing contact lists to writing and scheduling messages, up to monitoring […]

Abstract Today email marketing is one of the main strategies for retaining and acquiring new customers, but its effectiveness is increasingly linked to personalization. In this context, artificial intelligence (AI) is transforming the industry, enabling campaigns to be automated and optimized in ways never seen before. Email Genius, an innovative AI-powered email marketing platform, helps […]

Introduction In recent years, l‘artificial intelligence (AI) has radically transformed the marketing digital, offering the ability to create email content personalized that respond to the specific needs of each customer. With a growing demand for tailored content, AI has become a mainstay for anyone looking to improve the involvement, increase the conversions and increase the […]

Introduction Want to find out how Artificial Intelligence is revolutionizing personalized email marketing?  Imagine being able to create tailored messages for each customer, based on their preferences, habits and past interactions, increasing email open rates and, above all, conversions. The future of marketing is already here, and AI allows us to anticipate consumers’ needs, offering […]

In an increasingly competitive digital world, reaching customers in an effective and engaging way has become a central challenge for companies. Among the most effective solutions, the personalization of emails with AI stands out, a strategy that makes each message targeted and relevant for individual recipients, thus increasing interaction and brand loyalty. This article will […]

Abstract In today’s digital landscape, personalization has become a key factor for companies aspiring to maintain a competitive advantage. This article examines the role of artificial intelligence (AI) in the evolution of email marketing, outlining strategies for improving campaign effectiveness and exceeding customer expectations. We highlight the importance of personalized communications and the benefits of […]

In the digital age, competition is fierce and capturing customers’ attention has never been more difficult. Among digital marketing strategies, email marketing remains one of the most effective channels for communicating with customers. However, with a high volume of promotional emails in users’ inboxes, standing out becomes crucial. This is where Artificial Intelligence (AI) comes […]

Introduction In recent years, artificial intelligence has redefined the boundaries of digital marketing, transforming the email marketing industry. In the past, email marketing campaigns required extensive resources and intensive audience analysis and segmentation work; with AI these processes are increasingly automated and dynamically optimized. AI today allows us to predict user preferences, choose the most […]