Introduction In the current e-commerce landscape, the obsession with User Acquisition has reached fever pitch. Brands spend exorbitant budgets on Meta and Google Ads to acquire a customer, only to lose them immediately after the first transaction. This phenomenon, known as the “One-and-Done” crisis, represents the single biggest leak in the profitability bucket of online […]

Introduction Finding the “perfect moment” to send a newsletter has historically been one of the most elusive challenges in digital marketing. For years, marketers relied on generalized best practices, blasting massive campaigns at standardized times (such as Tuesday mornings). However, the advent of Artificial Intelligence (AI) and Machine Learning has rendered this static approach obsolete. […]

Introduction In the high-stakes world of e-commerce, Customer Acquisition Cost (CAC) continues to rise, squeezing profit margins. To combat this, smart retailers are shifting their focus to the most critical metric for profitability: Average Order Value (AOV). The goal is simple: get each customer to spend more during a single transaction. Historically, the primary lever […]

Introduction In the e-commerce ecosystem, cart abandonment remains the single most expensive pain point. According to the Baymard Institute (2024), the average documented online shopping cart abandonment rate sits at nearly 70%. This means that for every 10 customers who add a product to their cart, 7 leave without paying. For the last decade, the […]

Introduction In the context of modern digital marketing, the personalized email campaigns they have become one of the most effective strategies for connecting with your audience. However, to maximize the potential of these campaigns, it is essential to adopt one segmentation precise, targeted and based on in-depth data. THE‘artificial intelligence (AI) has transformed this field, […]

The customization of email marketing is nothing new, but the integration ofartificial intelligence (AI) has taken this practice to a whole new level. Companies around the world are using AI to create content hyper-personalised which increase l’engagement and improve the customer experience. With the ability to process large amounts of data and learn from past […]

Email marketing has always been one of the most powerful tools available to companies to connect with customers, increase brand awareness and, of course, increase sales. However, managing an effective email campaign can require hours of work and a series of repetitive activities, from developing contact lists to writing and scheduling messages, up to monitoring […]

Abstract Today email marketing is one of the main strategies for retaining and acquiring new customers, but its effectiveness is increasingly linked to personalization. In this context, artificial intelligence (AI) is transforming the industry, enabling campaigns to be automated and optimized in ways never seen before. Email Genius, an innovative AI-powered email marketing platform, helps […]

Introduction In recent years, l‘artificial intelligence (AI) has radically transformed the marketing digital, offering the ability to create email content personalized that respond to the specific needs of each customer. With a growing demand for tailored content, AI has become a mainstay for anyone looking to improve the involvement, increase the conversions and increase the […]

Introduction Want to find out how Artificial Intelligence is revolutionizing personalized email marketing?  Imagine being able to create tailored messages for each customer, based on their preferences, habits and past interactions, increasing email open rates and, above all, conversions. The future of marketing is already here, and AI allows us to anticipate consumers’ needs, offering […]