Industry:
Pet products e-commerce
CASE STUDY · PET PRODUCTS
Advanced Personalization for Pet Product
E-commerce
How a Pet Products Company revolutionized engagement and increased conversions with EmailGenius.
The pet product e-commerce company sold a very wide catalog, with customers and interests spanning food, accessories, toys, hygiene, and wellness solutions for animals.
Sending a single email with the same content for everyone failed to generate enough relevance. What was needed was personalization capable of adapting messages, products, and recommendations based on real user behavior.
- Impossible to create personalized emails every week for each segment
- Product recommendation messages often based only on basic individual preferences
- Difficulty increasing conversion rate and number of interactions
- Manual product and visual testing too slow for the required scale
- Increase in unsubscribes due to communications perceived as not relevant enough
EmailGenius’s advanced e-commerce feature “Recommend Favorite Products” made it possible to adapt each email based on products already viewed, previous purchases, and the customer’s propensity of interest.
01
AI-driven personalization
Email opening automatically personalized for each user based on their behavioral signals.
02
Always-on model
Algorithm that updates recommendations in real time based on the actions taken by the user.
03
Personalized dynamic emails
Creative assets, products, and messages automatically adapted to the customer profile, making every send far more relevant.
EmailGenius implemented the “Recommend Favorite Products” feature so that the most relevant product or category could be automatically suggested for each customer based on browsing behavior, interest, and purchase signals.
This solution enabled the company to transform a one-to-many communication model into a highly personalized one-to-one strategy, drastically improving the relevance and effectiveness of every send.
How it works
The process of automatically personalizing product recommendations.
1
Data collection
Analysis of previous purchases, visited pages, and interactions with emails and the website.
2
Customer profiling
Creation of complete profiles of each user’s preferences and habits.
3
Relevant products
Automatic identification of the products or categories of greatest interest for that profile.
4
Personalized email
Creation of emails with dynamic recommendations based on user behavior.
Outstanding results
The implementation of the “Recommend Favorite Products” feature led to an exceptional improvement in email performance.
✉
+44%
Open Rate
Significant increase in open rate thanks to sending highly relevant and segmented emails.
âžš
+185%
Click Rate
Extraordinary increase in clicks on truly relevant products shown at the right moment.
⇄
+44%
Click-to-Open Rate
Improvement in content efficiency in generating interest and interaction.
Improving the customer experience
Comparison between the traditional approach and EmailGenius advanced personalization.
Subject:
Discover our weekly offers
Hello Customer,
We have selected some products for your pet and your home. Take a look at our best offers of the moment.
Best regards, the team
16.2%Open Rate
2.1%Click Rate
Subject:
Marco, new products for your dog may interest you
Hi Marco,
We have selected the perfect products for Fido for you: his favorite food, the new interactive toy, and the natural treats that are proving most popular for his age and breed.
Happy shopping!
23.3%Open Rate
6.0%Click Rate
By continuously analyzing customer behavior and automating product recommendations, EmailGenius helped the e-commerce company increase engagement, email opens, and click rate, creating a more relevant and dynamic experience.
The ability to offer highly personalized recommendations in real time, without increasing the workload of the marketing team, represented a significant competitive advantage, enabling the company to build stronger relationships with every customer.
◎Greater relevanceMore relevant emails and messages aligned with the user’s interests.
â—”Continuous learningSystem that improves based on the real signals left by the user.
❤Customer loyaltyMore useful messages generate a longer-lasting relationship.
✦Incremental conversionsIncrease in sales thanks to highly relevant products.
Personalize your emails for every customer
Discover how EmailGenius can transform your email campaigns with one-to-one personalized product recommendations, increasing relevance, engagement, and sales.
Request a demo